Thursday, 21 January 2016

Task 3 – Financial, Industry and Market trends.

What is financial planning and why is it important?

Financial planning means to manage funds efficiently and effectively in a way to accomplish your objective, in the games industry this means to split the money up between all the different parts of the game making. Money will need to go to Programming, Art, Marketing, etc. Art would need things like equipment to draw such as utensils, drawing pas and others things and Marketing would need money to get the product showing to the public through advertisements. in the games industry (or any industry) you will have to decide who gets what amount of money which will I the end have a huge effect the end product such as having good mechanics but terrible art or having a beautiful game but not much to do, you need to figure out what he right amount of money for each part of the game.



What are market trends and why are they important?


A market trend is what tendency the markets move in in a particular time. Trends can be classified as secular, primary and secondary. Secular means when a trend will last for a long time such as how popular shooters are in the game industry, Primary is when a trend lasts for a medium length of time  and secondary is when a trend last for a short amount of time. A trend can usually only be found out in hindsight since only after something has been used and you was able to get all the information to see a trend will you actually understand what was a trend. Trends are important because you will know what is popular and what isn’t popular and by knowing this you will be able to know what will sell or at least know what has a hither chance of selling such as trying to sell a anime styled game like J-Stars Victory VS has a higher chance of selling in Japan because anime is far more regular over there in contrast to England



Why are they so important to the games industry?


Splitting money up between the different parts of game can change the appearance or mechanics. Some games have amazing mechanics yet the graphics leave something to be desired yet some games will have not much to do and very limited activities yet have beautiful work, and some may have great art and fun mechanics but if it isn’t trendy then it most likely won’t sell that well



What are the current Market trends?


Current market trends ca includes Zombies, FPS, Gore and brutal Fighting games. Zombies are popular ever since the resident evil games which were fps which you killed creatures like zombies in but these kind of games have been adapted and developed and bow we have games like COD: Black Ops III where we have a co-operative zombie game in which you kill zombies to gain points and it also has magical weapons and other weird things such as magic bubble-gum. Other immensely popular games are creation games such as Minecraft, Terraria or even Super Mario Maker which let you change the world, there are no objective or these games except for the ones that you set yourself which make them so popular with certain people but not with others. In Minecraft you are able to do everything from build a boat and sale, kill a dragon or build an anything such as a temple, a castle, a house or even a whole kingdom the limit is your imagination.


Kickstarter


Kickstarter is the newest trend for setting up a business and getting funds for your business. On Kickstarter you set up your project and say what it is you need money for and if you make your project look appealing. This can allow good ideas to be used even when they don’t have the funds to proceed. Games such as Undertale which is a very simple game made by Toby Fox that became incredible popular.





Freemium

Freemium games are mobile and tablet games that are free at first glance but I have something called micro-paying where you buy small little things inside the game such a sin game currency or other things and by doing that you are able to make the game a bit more fun for the time being and although the don't charge that much it will eventually add up. Popular Freemium games are Family Guy: The Quest for Stuff and The Simpsons: Tapped Out based on the popular series and they have events and updates to keep people playing. South park episode "Freemium isn't free" where they talk about freemium games when they are playing the Terrance and Phillip Freemium game and talk about what they have and Micro-paying as well as addiction.

https://www.youtube.com/watch?v=4duJdeKTwHY



Issues with it


Issues with bad planning can make the game look boring or have boring gameplay or even worse the game can be cancelled because they don’t have enough money to complete what they set out to do




Links




Task 3 – Financial, Industry and Market trends.

Produce an account of why financial planning is so important within the games industry and what the current issues facing the industry are.

Produce an account of the current industry and market trends that are within the games industry.

You are aiming to comprehensively explain financial issues in the games industry along with Market Trends and current industry developments with reference to elucidated examples. You should be using subject terminology consistently and correctly.


The title of this work should be titled Task 3 – Financial, Industry and Market Trends




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